Uniqlo x Marimekko (Online)

The brand project between Uniqlo and Marimekko emerged from a mutual admiration for each other's design philosophies and a shared vision of combining bold, vibrant patterns with everyday, functional fashion. Known for its high-quality, minimalist clothing, Uniqlo sought to infuse its collections with Marimekko's iconic, colorful prints to create unique, eye-catching pieces that appeals to people around the world.

​Bringing the Uniqlo x Marimekko project to life was our team effort that combined art direction, PR, and social media strategies. We generated buzz and excitement through social media posts using eye-catching visuals. By merging PR with social media, we effectively promoted the project across platforms boosting online presence and spreading brand awareness.